About Us

Our Company Name

Definition: straightforwardness, honesty
Synonyms: artlessness, bona fides, candor, earnestness, frankness, genuineness, good faith, goodwill, guilelessness, heart, honor, impartiality, innocence, justice, openness, probity, reliability, seriousness, sincereness, singleness, trustworthiness, truth, truthfulness, veracity, wholeheartedness

An often repeated folk etymology proposes that sincere is derived from the Latin sine = without, cera = wax. According to one popular explanation, dishonest sculptors in Rome or Greece would cover flaws in their work with wax to deceive the viewer; therefore, a sculpture "without wax" would mean honesty in its perfection.

Our Client-First Philosophy

There are many qualities and skills that go into being excellent real estate professionals - integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how we work.

That said, in our experience as Chico real estate professionals, we've also found that providing the very best service is essentially about putting our clients first. This means keeping ourselves accessible, being a good listeners as well as a good communicator, and responding quickly to your needs.

This "client first" philosophy has always been our approach and it requires us to continually improve our skills and ways of doing business. In addition, we've found that the latest technologies are enabling us to do everything we've always done, only much more quickly and efficiently. They've also helped us to extend the range of services we provide to our clients. With twenty five years (25) experience working with all types of buyers and sellers, we are confident that we can assist you in all types of transactions. We are currently working with Commercial, Residential, Investment and International buyers and sellers.

Experience is not expensive, it's PRICELESS

PAUL FARSAI has been in Marketing since 1983. He has represented Buyers and Sellers from across the spectrum, and has sold everything from condos and homes to multi-million dollar business. While he excels in all facets of the real estate business, he particularly shines in the areas of single family homes, multi-unit income properties, and Commercial Real Estate services. A highly sought-after real estate agent, Paul has earned a reputation for consistently providing extraordinary services to his clients and for knowing the business inside and out. His integrity and dedication have allowed him the luxury of consistent repeat business and the highest of recommendations from his past clients.

Although Paul's listings have ranged in price from $120,000 to $2,200,000, he has always displayed equal dedication and focus towards all of his clients and properties, regardless of the size of the project or the dollar amount of the property.

Credentials

Professional Qualifications, Affiliations and Designations:

Certified Commercial Sales Specialist (CCSS)
Certified Internet Professional( e-PRO)
Seniors Real Estate Specialist (SRES)
Broker
Realtor

Education:

MA - San Francisco State University
BS - California State University, Chico CA
BA - San Francisco State University

Experience:

President and founder of Mach 1, Inc - U.S largest Aviation and Motivation Publisher
President and founder of ADAM, Inc - American Design And Marketing; a marketing firm
President and founder of Farralli Group LLC - A business consulting firm

Memberships:

Member, Chico Association of Realtors-CAR
Member, California Association of Realtors-CAR
Member, National Association of Realtors-NAR
Member, Commercial Real Estate Institute-CREI
Member, Association of Professional Exchangors-APEX
Member, Business Network International, President Chico Business Builders chapter of BNI
Member, SRES® Council

Subscriptions:

LoopNet Subscriber
BizQuest Subscriber
BizBuySell Subscriber
BizBen Subscriber

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